Reader:

Is your inability to close your client...keeping you from serving your client?

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Morning Minute – 8.15.25

“How To Best Serve Your Clients!”​
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First, let’s agree that nothing happens in the marketplace until someone buys something.

That purchase is not an isolated event — it’s a link in a chain of activity that provides work for many others. For example, selling a refrigerator creates jobs for steel, porcelain, plastic, and glass workers… for miners, drivers, and warehouse staff… and for delivery, installation, and repair crews.

In our free market, that one purchase fuels an entire network of jobs.

Now, let’s be realistic: If you truly believe that what you’re selling solves the client’s problem, that you are the best person to sell it, and that your company is the best place for them to buy — then you have an obligation to sell.

With that in mind, here’s a simple, repeatable process that works whether you sell million-dollar real estate, $50K autos, $20K cosmetic procedures, or $2K appliances:

1. Discover their motivation.​
Find out what’s driving them — usually, it’s solving a problem or seizing an opportunity. Knowing what they want to achieve puts you well on your way to serving them.

2. Offer two options.​
Buyers like choices. Show them two different solutions or products that each create value and solve their problem in different ways.

3. Ask for their decision — then be silent.​
If they ask a question, answer it briefly, then ask them to buy again. Stay quiet until they respond. Repeat this process as needed - until you have an agreement.

4. Make delivery simple.​
Once they decide, help them receive and enjoy the product or service as quickly and easily as possible.

​Selling is serving your client.

It’s how you deliver solutions, solve problems, and build relationships that lead to repeat and referral business.

Morning Minute Challenge:​
You can’t serve if you don’t sell. Today, write down five reasons a client should buy from you — and keep those 5 reasons in mind every time you sell to serve.

“How To Best Serve Your Clients!”

That is today’s Morning Minute.

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​If a family member, coworker, or someone you know may find this message helpful, interesting, and/or informative, please share it with them. As always, your comments, your questions, and your observations are greatly appreciated! Reach out to me at ​lab@larryonlearning.com​.

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(Note: All these short informative videos are available on my YouTube channel. (311 videos in 8 playlists) Please subscribe today!)

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​"How Do You Overcome Feeling Inadequate!" Discover the 3 primary reasons that make individuals feel inadequate. Learn how that self doubt negatively affects your ability to be more, do more and earn more. And remember: As you SEE yourself...you ARE!

​"What You Visualize...You Can Achieve!" We all want to achieve success. However, we need a clear effective method to achieve it. Learn the path from idea, to visualization, to action, to results. Discover how this works to guide you to achieve success with 3 examples from different career paths. Take the challenge to visualize what your own success looks like.

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Special Note:

We are in the process of reworking our Morning Minutes in order to make them more impactful and to cover more topics. Please take a moment to share what changes you suggest, plus. what you like and/or dislike about our current format, content, or subjects. Please forward your comments and/or suggestions directly to me at lab@larryonlearning.com.

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May God bless you, your family, and your team! And, may He continue to bless the USA!

Larry. A. Bonorato

​lab@larryonlearning.com 864-630-2625

(published and copyrighted by the Bonorato Creative Group LLC)