Reader:

HAPPY VALENTINE"S DAY to all you lovers!!!

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Morning Minute 2/14/25:

“Serve More To Earn More!”

Sell people want they WANT! Give people what they NEED!

You enter a full service restaurant with your client or your special someone. As you are being seated the hostess shares who will be serving you and fills your water glasses. 2 minutes later your server arrives with a big smile introducing herself. She asks if you are celebrating a special event. Then she shares today’s chef specials, creating a vivid mental picture of each. After answering your questions, she takes your drink order giving you time to decide what you want. Very quickly she brings your drinks with some special bread and butter. You place your order. 20 minutes later your food arrives just as you had ordered. It was so good you ordered desserts. You left the waitress a 20% tip. Your waitress sold you the food that you wanted. She gave you a wonderful experience with the excellent service you needed. Serve more to earn more!

Your vehicle needs an oil change. You arrive on time but had to wait in line for 10 minutes. Your advisor introduces herself, apologizing for your wait, then verifies that you need an oil change. She asks you to turn on your headlights, brake lights, and turn signals to ensure they work properly. Then she invites you to walk around your vehicle with her to note any scratches or dents. She opens your hood and fills your washer fluid reservoir. After showing you your service history, she shares that it would help your tires last longer by having them rotated. You agree on a tire rotation. 10 minutes after taking a seat in the waiting room, you received a text indicating that your car was being serviced. 30 minutes later you received a text inviting you to come to meet her in the service drive. She shares that 2 of your tires will probably need replacing at your next oil change. What she sold you was an oil change and tire rotation. She gave you peace of mind by being knowledgeable, helpful, and honest. Serve more to earn more!

In every industry, people buy what they want. What they need is to solve a problem, or take advantage of an opportunity. You sell someone an airline ticket to travel to their destination. You give them the fellowship of family or friends, the opportunity to enjoy a vacation, or the means to meet and a serve a client. As a business coach you sell a course to a client. You give them the transformation they need to be more successful. You sell a business owner a marketing schedule. You give them the opportunity they need to drive more business. Serve more to earn more!

Remember this key to your success. People pay for what they WANT!

However, people expect to get what they NEED!

​Zig Ziglar famously shared: “You can have everything in life you want, if you just help enough people get what they want!”​

Invest enough time to understand your client’s opportunity, pain, or problem.

Sell them what they Want…to help them to Get what they Need!

And remember: “Serve More To Earn More!”

That is today’s Morning Minute!

P.S. Although the examples used in this message are from the restaurant and automobile industries, I recommend that you use this for anyone who deals one-on-one with the general public. Show them this video to generate a discussion about how customers feel when they visit (or call) your place of business. Seeing your operation through the eyes of your customers can be very instructive!

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Here are some recent Morning Minutes you can use for staff meetings, individual training, and new team member orientation.

​"is Your Phone Your Friend or Foe?" Listen to an example of an unprofessional and unproductive outbound business phone call. Discover 2 indisputable facts about business phone usage. Learn why the sample call was so unproductive. Learn how to begin an outbound call, the 3 possible answers from the client when using this system, and how to professionally handle all 3 responses.

​"The Real Value of Continuous Learning!" Ray Kroc founder of McDonalds has a great quote about "Continuous Learning." Discover that quote and the necessity of knowing when and how to harness the power of new products, processes, and technologies to help your organization improve & grow. Learn why you cannot use what you know, only what you practice!

​"Are Life Experiences Affecting Your Sales?" Do you have life experiences that are keeping you from excelling in your sales career? Discover Roberta, Clarence, and Marianna, 3 people in sales whose effectiveness may be reduced by suppressed feelings from earlier in their lives. Learn how that there are only 3 objectives of buyers. Help them achieve their objective(s) and achieve massive success in selling.

​"If You Don't Change...You Choose!" Discover the difference between a resolution wish and a real goal! Learn how to use the S.M.A.R.T. process for setting goals. Discover the 5 steps for setting and achieving your goals in order to have your best year ever!

​"Why Is Common Sense So Uncommon?" Discover 3 examples that display how that we have taken common sense from our children. Learn how that parents, educators, and government officials can use common sense to help this new generation of American youth to discard the lack of common sense the old generation left them!

May God bless you, your family, and your team!

Larry A Bonorato 864-630-2625 lab@larryonlearning.com