Reader:

How keeping customer's happy creates continuous success with multiple income streams!

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(REMINDER: We will be off next week to celebrate Thanksgiving. I will have limited email contact availability at lab@larryonlearning.com)

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Morning Minute – 4.21.25

Your Business’s Customer-Focused Success Formula!

How do you build a business with a loyal, growing customer base?

To answer that. let’s look at how an auto dealership does it. (And, before you stop reading or listening — these principles will work in every business.)

Customers first reach out through walk-ins, calls, texts, emails, or online inquiries. Each contact starts with solving a problem: a needed repair, a part or accessory, or interest in buying a vehicle. For the business, digital interactions mirror the same goal — set an appointment and get the customer to show up.

Once a customer has one positive experience, the dealership’s objective is to serve them in other areas:

• A great service visit can lead to a future vehicle purchase.
• A vehicle purchase becomes the foundation for ongoing service and maintenance.
• The finance department adds value through protection products that enhance vehicle ownership.
• Every department supports repeat and referral business for every other department.

Here’s how this plays out in real life:

A buyer purchases a small SUV as a gift for his wife. She dislikes it and wants something larger. They return, trade it in, and drive away with a bigger SUV that makes her happy.

Another customer, looking to save money, buys that trade-in.
Both buyers purchase service contracts, ensuring they return for future service needs.

Four months later, the first buyer, thrilled that the dealership solved his problem, comes back and buys a new truck. He personalizes it by adding $4,500 in accessories.

Meanwhile, the second buyer refers a co-worker who also purchases a vehicle. And the cycle continues.

Do you see the pattern? Happy customers fuel repeat and referral business. Surveys consistently show it’s six times less expensive to sell to existing customers than to attract new ones. That’s why creating excellent experiences in every department isn't just optional. It’s the smartest, most effective investment you can make.

​Customer enthusiasm is built one interaction at a time.

Keep them happy and they keep coming back!

Plus, they refer their families, friends, and co-workers.

There are many ways to grow a business. The most effective? One delighted customer at a time.

That is today’s Morning Minute!

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If a family member, coworker, or someone you know may find this message helpful, interesting, and/or informative, please share it with them.

As always, your comments, your questions, and your observations are greatly appreciated! Reach out to me at ​lab@larryonlearning.com​.

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Here are some recent Morning Minutes you may have missed with actionable ideas, useful instruction, and step-by-step methods to help you, your family, and/or your team to be more, do more, and achieve more.

​"Master Your Emotions for a Successful Life!" By controlling your emotions you create resilience and set yourself on a course toward a more purposeful life. Discover the 6 emotions of anger, fear, joy, envy, hate, and love. Learn specifically how to react to these emotions and use them to improve your relationships, your life, and your success. See how that managing your emotions stets you up for a successful life.

​"How Do You Recognize EVIL?" By what standard, or by what reasoning, do you determine what is, and what is not, evil? Discover and discuss how one may determine what is evil. Learn how that the popular culture description of "my truth" may keep us from discovering the real truth about evil. See how that, without a standard of what is good and what is evil, that people can fall prey to the worst forms of evil.

​"Building & Nurturing Strong Relationships!" How much is a relationship really worth? See why creating and maintaining great relationships is absolutely worth the effort? Discover 6 identifiable traits and actions that are present in great relationships. Learn how that the "Golden Rule" impacts the success of relationships with family, friends, associates, and customers.

​"Train Yourself to Blame Yourself!" How great leaders stay in control when everything goes wrong. View a football team who had 2 bad calls by referees costing them 14 points in the first half. Discover how that true leaders rise to the moment when events beyond their control get out of hand. Learn how they win by taking hold of what they do control to overcome obstacles instead of making excuses.

​"Working Toward Success by Serving Others!" Success isn't measured by just how much you earn, but by how many you help along the way! Discover the interaction between a college student and her grandfather as they discuss both her progress and what he did for a living. Learn not only how to meet incorrect appearances with facts. Also, learn how to help others to be open to different motivations behind the actions that they may not completely understand.

​"When You Plan isn't Working - Change It!" How adaptability can turn setbacks into breakthroughs! Discover how the American Army in WW2 changed their tactics to defeat hundreds of powerful German tanks counterattacking just days after the D-Day invasion of France. Learn how that by changing tactics American engineers succeeded in building the Panama canal connecting the Pacific & Atlantic oceans. Discover my 6 step program to change directions turning defeat into victory.

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Your prayers are sincerely requested for me as I have a 3rd eye operation. I greatly appreciate your prayers & support.

May God bless you, your family, an your team!

Larry A. Bonorato lab@larryonlearning.com 874-630-2625

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(published by Bonorato Creative Group LLC; all rights reserved)